Turn customer data into revenue with AI-powered email and SMS.
What is Klaviyo AI?
Klaviyo AI is an integrated suite of artificial intelligence features developed by Klaviyo, a publicly traded marketing automation platform founded in 2012. The company’s team of data scientists and engineers built these proprietary models specifically for customer data and commerce use cases. The technical architecture leverages predictive AI and large language models (LLMs) to analyze a business’s first-party data, such as purchase history and email engagement, to generate actionable insights and content. Key capabilities include predictive analytics for customer lifetime value and churn risk, AI-generated email subject lines and product descriptions, and automated segmentation. It primarily targets e-commerce marketers and business owners seeking to personalize communication at scale. By integrating directly into the Klaviyo workflow, these tools aim to improve campaign performance and operational efficiency. According to a 2023 case study highlighted by Klaviyo, brands using its AI features observed significant lifts in key metrics; for instance, jewelry retailer Mejuri achieved a 37% higher open rate using AI-generated subject lines. For businesses evaluating similar marketing automation tools, a comparison can be found at https://ai-plaza.io/ai/customerio.
Key Findings
- Customer Engagement: Personalizes email and SMS campaigns using predictive analytics for higher conversion rates.
- Revenue Optimization: Identifies high-value customer segments and automates targeted outreach to maximize lifetime value.
- Predictive Analytics: Forecasts future customer behavior and purchase likelihood to inform proactive marketing strategies.
- Behavioral Segmentation: Dynamically groups customers based on real-time interactions for precise and timely messaging.
- Personalized Journeys: Creates unique automated pathways for each subscriber to improve engagement and loyalty.
- Campaign Orchestration: Synchronizes cross-channel messaging from a single platform for a unified brand experience.
- Data Integration: Connects seamlessly with e-commerce platforms to sync customer and product data instantly.
- Performance Analytics: Tracks detailed campaign metrics and customer insights to clearly demonstrate marketing ROI.
- Audience Insights: Reveals hidden patterns in customer data to uncover new opportunities for growth.
- Workflow Automation: Streamlines complex marketing operations by automating repetitive tasks and customer follow-ups efficiently.
Who is it for?
Marketer
- Crafting targeted email campaigns
- Optimizing send times
- Writing compelling subject lines
- Personalizing product recommendations
- Reporting on campaign performance
EC Store Owner
- Recovering abandoned carts
- Upselling to existing customers
- Announcing a flash sale
- Segmenting for new arrivals
- Thanking loyal customers
Startup Founder
- Onboarding new users
- Re-engaging inactive users
- Gathering product feedback
- Announcing a feature update
- Analyzing user behavior trends
Pricing
Free @ $0/mo
- Up to 500 contacts
- Up to 1,000 email sends per month
- Up to 150 SMS/MMS credits per month
- Marketing channels: Email, SMS, MMS, RCS, WhatsApp, Social, Mobile push
- Klaviyo AI (K:AI) features included
Email @ $45/mo
- Up to 1,500 contacts
- $45/month for up to 1,500 contacts, then $0.03 per additional contact
- Unlimited email sends
- Up to 150 SMS/MMS credits per month
- Marketing channels: Email, SMS, MMS, RCS, WhatsApp, Social, Mobile push
- Klaviyo AI (K:AI) features included
Email & SMS @ $60/mo
- Up to 1,500 contacts
- $60/month for up to 1,500 contacts, then $0.03 per additional contact
- Unlimited email sends
- Up to 1,500 SMS/MMS credits per month
- Marketing channels: Email, SMS, MMS, RCS, WhatsApp, Social, Mobile push
- Klaviyo AI (K:AI) features included