Turn product ideas into compelling listings in seconds with AI.
What is Shopify Magic?
Shopify Magic is an integrated suite of AI-powered features developed by Shopify Inc., the leading global commerce company. The tools are built directly into the Shopify platform, designed and maintained by Shopify’s own engineering and product teams. Technically, it leverages a combination of large language models (LLMs) and machine learning, though Shopify has not publicly disclosed specific model providers. Key capabilities include automated text generation for product descriptions, email subject lines, and blog posts, as well as AI-powered image editing tools to enhance product photos. It is targeted at merchants using the Shopify platform, from small entrepreneurs to larger brands, to streamline content creation and marketing tasks. The business impact centers on saving time and operational effort by integrating these AI tools directly into the merchant’s existing admin workflow, such as the product editor or email campaign builder. For a similar AI tool focused on e-commerce content, explore https://ai-plaza.io/ai/copy-ai. According to a Shopify announcement, these features are intended to “help merchants grow their businesses by removing barriers to getting started and scaling” (Shopify, 2023).
Key Findings
- AI Assistant: Generates compelling product descriptions instantly to boost your sales conversions.
- Content Creation: Writes engaging marketing copy for emails, ads, and blogs in seconds flat.
- Image Editor: Creates stunning professional product visuals and backgrounds with simple text prompts.
- Workflow Automation: Streamlines your daily operations by handling repetitive tasks automatically and intelligently.
- Customer Personalization: Tailors shopping experiences with dynamic recommendations based on individual buyer behavior.
- Merchant Support: Provides instant answers and guidance for store management questions any time.
- SEO Optimization: Improves your product page visibility in search results with smart keyword integration.
- Sales Predictor: Analyzes trends and data to forecast inventory needs and sales opportunities.
- Checkout Accelerator: Reduces cart abandonment by simplifying and speeding up the payment process.
- Brand Voice: Maintains a consistent and unique tone across all your customer communications automatically.
Who is it for?
EC Store Owner
- Product descriptions
- SEO optimization
- Email campaigns
- Ad copy
- Customer Q&A
Marketer
- Social media posts
- Landing page copy
- Blog outlines
- Brand voice consistency
- A/B testing variants
Content Creator
- Video scripts
- Blog post drafts
- Content repurposing
- Idea generation
- Engagement prompts
Pricing
Basic @ $39 USD/mo
- Unlimited products
- 2 staff accounts
- 24/7 live chat support
- Online card rates: 2.9% + 30¢
- Third-party transaction fee: 2%
Grow @ $105 USD/mo
- Unlimited products
- 5 staff accounts
- Enhanced live chat support
- Online card rates: 2.7% + 30¢
- Third-party transaction fee: 1%
Advanced @ $399 USD/mo
- Unlimited products
- 15 staff accounts
- Enhanced live chat support
- Online card rates: 2.5% + 30¢
- Third-party transaction fee: 0.6%
Plus @ Starting at $2,300 USD/mo
- Unlimited products & staff accounts
- Priority support by phone or live chat
- Most competitive online card rates
- Third-party transaction fee: 0.2%
- 200 inventory locations included