Your AI teammate that turns conversations into structured data.
What is Clay?
Clay is a relationship intelligence platform developed by Clay Labs, Inc., a company founded by engineers from Palantir and Facebook. The platform is not built on a single proprietary AI model but instead employs a pragmatic technical architecture that strategically integrates and orchestrates various best-in-class large language models (like OpenAI’s GPT-4) and data providers. Its core capability is automating the enrichment of contact and company data by aggregating information from over 50 sources, including LinkedIn, Clearbit, and Apollo. Key features include generating personalized outreach emails, building targeted lead lists, and creating unified profiles. It is designed for sales, recruiting, and fundraising professionals who need accurate, actionable data. By centralizing and automating data research, Clay integrates into existing workflows to significantly reduce manual work, leading to more efficient prospecting and higher engagement rates.
Key Findings
- Lead Generation: Scrapes and enriches prospect data from multiple public sources automatically.
- Contact Verification: Ensures email and phone number accuracy with real-time validation checks consistently.
- Sales Intelligence: Provides detailed company insights and buying signals to prioritize outreach effectively.
- Workflow Automation: Streamlines prospecting sequences and follow-up tasks without manual intervention daily.
- Data Enrichment: Appends missing firmographic and technographic details to existing customer records instantly.
- CRM Integration: Syncs all captured leads and activity directly into your Salesforce or HubSpot.
- Team Collaboration: Allows shared lists and notes for aligned outreach across sales teams seamlessly.
- Email Personalization: Generates customized messaging using prospect data to increase engagement rates significantly.
- Reporting Dashboard: Tracks campaign performance and lead quality metrics through visual analytics clearly.
- API Access: Connects Clay’s data capabilities directly with your other business tools and platforms.
Who is it for?
Content Creator
- Blog post ideation
- SEO content optimization
- Social media caption writing
- Email newsletter drafting
- Product description writing
Marketing Manager
- Campaign performance report
- Competitor analysis summary
- Market research synthesis
- Presentation deck creation
- Ad copy A/B testing analysis
Startup Founder
- Investor update email
- Business model explanation
- Product roadmap communication
- User feedback summarization
Pricing
Free @ $0/mo
- Unlimited users
- Up to 100/search
- Exporting
- AI / Claygent
- Rollover credits
- 100 credits/month
Starter @ $134/mo
- Unlimited users
- Up to 2,000/search
- Exporting
- AI / Claygent
- Rollover credits
- Use your own API key
Explorer @ $314/mo
- Unlimited users
- Up to 10,000/search
- Exporting
- AI / Claygent
- Rollover credits
- Use your own API key
Pro @ $720/mo
- Unlimited users
- Up to 25,000/search
- Exporting
- AI / Claygent
- Rollover credits
- Use your own API key