Turn any idea into stunning video, instantly.
What is Runway Gen-4?
Runway Gen-4 is a multimodal AI system developed by Runway ML, a company founded in 2018 with a focus on AI-powered creative tools. The model builds upon the company’s previous generative video research, utilizing a novel diffusion-based architecture that is trained to understand and generate coherent video sequences from text, image, or video inputs. Its key capabilities include high-quality text-to-video generation, image-to-video animation, video stylization, and advanced motion control for precise editing. This makes it a powerful tool for professional filmmakers, marketing teams, content creators, and designers seeking to prototype concepts, create dynamic advertising content, or produce visual effects efficiently. The business impact lies in its integration into existing video production workflows, significantly reducing the time and resource cost for storyboarding, prototyping, and generating complex visual assets. For teams exploring complementary AI image generation, tools like https://ai-plaza.io/ai/midjourney can be used for initial concept art. According to a technical analysis by MIT Technology Review, Runway’s ongoing research is pushing the boundaries of temporal consistency and realism in AI-generated video.
Key Findings
- Video Generation: Creates high-quality video content from text prompts or uploaded image references seamlessly.
- Text Editing: Allows precise editing of video content through simple text commands for rapid revisions.
- Motion Brushes: Animates specific elements within static images by painting areas to define movement direction.
- Image Generation: Produces realistic and stylized images from detailed text descriptions for diverse creative needs.
- Infinite Image: Extends any image beyond its borders while maintaining visual consistency and original artistic style.
- Director Mode: Guides AI generation with detailed shot descriptions for consistent narrative and visual storytelling.
- Advanced Control: Offers granular control over camera movements, lighting, and subjects for cinematic output quality.
- Real-Time Editing: Enables live modification and generation of video content during the playback for instant iteration.
- Collaboration Tools: Provides shared workspaces and version control for teams to manage projects together efficiently.
- Asset Library: Access a vast built-in collection of stock footage, music, and templates to accelerate production.
Who is it for?
Content Creator
- UseCase
Produce a captivating 15-second ad for a new product launch using only a product photo and a text description.
- UseCase
Quickly create supplemental background footage of a cityscape at night to overlay in a corporate presentation.
- UseCase
Transform a simple screen recording and a voiceover into a polished, engaging software tutorial video.
- UseCase
Compile and stylize short clips from a company conference into a dynamic recap video for LinkedIn.
- UseCase
Generate a realistic video showing a futuristic gadget in use, based on a rough sketch and idea notes.
Marketer
- UseCase
Rapidly generate multiple video versions of an ad with different styles to A/B test for best performance.
- UseCase
Create short, eye-catching animated GIFs to include in marketing emails, increasing open and click-through rates.
- UseCase
Produce an auto-playing background video that showcases brand values for a new service’s landing page.
- UseCase
Generate a series of cohesive, branded video snippets for a month-long social media campaign.
- UseCase
Quickly customize a video template with different text and colors for various target audience segments.
Social Media Manager
- UseCase
Instantly create engaging Instagram Stories with dynamic text and effects from a single promotional image.
- UseCase
Rapidly produce a video that incorporates a trending audio meme or format relevant to the brand.
- UseCase
Turn a key quote from a webinar or podcast into a shareable, subtitled video clip for TikTok and Reels.
- UseCase
Design a consistent, branded intro animation for all YouTube videos to improve channel professionalism.
- UseCase
Produce authentic-looking, user-generated-style video testimonials using stock photos and scripted text.
Pricing
Free @ $0 per editor per month
- 125 credits (one-time)
- Includes Gen-4 Turbo, Gen-4 Image, Audio tools
- 3 video editor projects
- 5GB asset storage
Standard @ $12 per user per month
- 625 credits monthly (refreshes)
- Access to all Apps, ability to run Workflows
- Includes Gen-4.5, Gen-4, Veo models
- 100GB asset storage, unlimited projects
Pro @ $28 per user per month
- 2250 credits monthly
- Create Custom Voices for Lip Sync and Text to Speech
- 500GB asset storage
- Includes all Standard features
Unlimited @ $76 per user per month
- 2250 credits monthly
- Unlimited generations in Explore mode (relaxed rate)
- Includes all Pro features
- Max. 10 users per workspace
Enterprise @ Contact Us
- Scalable for large organizations
- Single sign-on, custom credit amounts
- Advanced security and compliance
- Priority support, Workspace Analytics