The AI-powered CRM that turns every customer interaction into a relationship.
What is Attio?
Attio is a modern CRM platform founded by Nicolas Sharp and Pete Hamilton, designed to move beyond rigid legacy systems by leveraging a flexible, data-centric architecture. The platform utilizes a proprietary AI engine that integrates with its core data model to automate relationship intelligence and workflow suggestions. Its key capabilities include highly customizable workspace tables, real-time collaboration features, and automated data enrichment that pulls in context from external sources like email and calendars. Attio primarily targets scaling startups, venture capital firms, and professional service teams who require a CRM that adapts to their existing workflows rather than forcing procedural change. The business impact is significant, as it centralizes fragmented customer data into a single, actionable source of truth, directly integrating with daily communication tools. This reduces manual data entry and provides teams with dynamic, relationship-driven insights. For teams evaluating similar tools, a comparison of CRM platforms is available at https://ai-plaza.io/ai/crm-software. Further technical details on Attio’s data model and API are documented by the company in their public developer resources.
Key Findings
- Contact Management: Organizes client and prospect details in a centralized, searchable, and always-updated system.
- Relationship Intelligence: Surfaces key insights and connections from your data to inform smarter outreach and engagement.
- Team Collaboration: Enables seamless sharing of contacts, notes, and tasks across your entire organization in real-time.
- Customizable Workspaces: Adapts to your unique sales, marketing, or operations processes with flexible fields and layouts.
- Email Integration: Syncs all your team’s email conversations directly into the relevant contact and company records.
- Workflow Automation: Streamlines repetitive tasks like data entry and follow-ups with powerful, customizable automation rules.
- Real-time Updates: Ensures everyone has the latest information with live sync across all devices and platforms.
- API Access: Connects Attio to your other essential business tools for a unified and powerful tech stack.
- Data Enrichment: Automatically appends missing contact and company details from trusted sources to your records.
- Reporting Dashboards: Provides clear visual insights into pipeline performance, team activity, and key business metrics.
Who is it for?
Startup Founder
- Investor reporting
- Team task alignment
- Customer pipeline management
- Cap table management
- Vendor and contractor tracking
Sales Representative
- Meeting preparation
- Deal stage tracking
- Contract and document management
- Post-sale handoff
Project Manager
- Cross-functional project hub
- Resource allocation overview
- Stakeholder status updates
- Meeting agenda and notes
- Vendor and budget tracking
Pricing
Free @ $0/mo
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
- Up to 3 objects
- 50,000 records
- 200 emails per month
Plus @ $29/mo
- Private lists
- Enhanced email sending
- No seat limits
- Up to 5 objects
- 250,000 records
- 1,000 emails per month
Pro @ $69/mo
- Call Intelligence & sequences
- Advanced permissions
- Priority support
- Up to 12 objects
- 1,000,000 records
- Unlimited emails
Enterprise @ Custom/year
- Unlimited objects
- Unlimited teams
- Advanced security & admin
- Custom records
- 3+ email accounts per user
- Single sign-on