Find, engage, and close more deals with AI-powered sales intelligence.
What is Apollo.io?
Apollo.io is a sales intelligence and engagement platform founded by a team of engineers and sales professionals, including CEO Tim Zheng. The platform is engineered to aggregate and process vast amounts of public data, utilizing proprietary artificial intelligence and machine learning models to identify, contact, and engage potential customers. Its core architecture focuses on data enrichment, lead scoring, and automated sequencing. Key capabilities include a comprehensive B2B contact database with over 275 million contacts, automated email sequencing, and detailed analytics to track outreach performance. The tool is designed primarily for sales development representatives, recruiters, and marketing professionals. Its primary use cases involve prospecting, building targeted contact lists, and executing multi-channel outreach campaigns. By integrating directly with CRM systems like Salesforce, Apollo.io aims to streamline the top of the sales funnel, reducing manual research time and increasing lead generation efficiency. According to a Gartner review, it helps organizations accelerate prospecting workflows and improve sales team productivity. For teams evaluating similar platforms, a comparison of features on AI Plaza’s sales intelligence category can provide useful context https://ai-plaza.io/ai/sales-intelligence-tools.
Key Findings
- Lead Generation: Finds and qualifies high-intent prospects using advanced AI and data enrichment techniques.
- Sales Intelligence: Provides detailed company and contact insights to personalize outreach and improve conversion rates.
- Email Outreach: Automates personalized email campaigns with tracking and scheduling to maximize engagement and responses.
- Prospecting Platform: Centralizes all sales activities, from finding leads to managing conversations, in one place.
- Data Accuracy: Maintains a constantly updated database ensuring reliable contact and company information for users.
- Workflow Automation: Streamlines sales processes by automating repetitive tasks, allowing teams to focus on selling.
- Team Collaboration: Enables seamless sharing of leads, notes, and tasks within the sales team environment.
- Integration Hub: Connects seamlessly with popular CRM and productivity tools to unify the sales stack.
- Analytics Dashboard: Delivers clear performance metrics and insights to measure and optimize sales team productivity.
- Compliance Assurance: Helps maintain email sending best practices and regulatory compliance to protect sender reputation.
Who is it for?
Sales Representative
- Lead list building
- Email outreach personalization
- Meeting preparation
- Activity tracking and reporting
- Identifying decision makers
HR Manager
- Candidate sourcing
- Employer branding research
- Outreach for recruitment
- Diversity hiring initiatives
- Market salary analysis
Startup Founder
- Investor prospecting
- Competitive analysis
- Strategic partnership outreach
- Hiring first sales hires
- Market validation research
Pricing
Free @ $0/mo
- 900 credits per user per year
- AI Assistant
- AI Research
- 2 Sequences per team
- Prospecting extensions
- Basic Filters
Basic @ $49/mo
- 30,000 credits per user per year
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
Professional @ $79/mo
- 48,000 credits per user per year
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Unlimited mailboxes
- Automated Workflows
- Call Recordings & AI Insights
Enterprise @ $119/mo
- 72,000 credits per user per year
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Unlimited Meeting Events
- Customizable Reports & Dashboards
- Single Sign-on (SSO)