Transform text, images, and branding into a consistent visual style.
What is Recraft?
Recraft is developed by a London-based team of engineers and designers focused on professional-grade visual AI. The platform utilizes a proprietary suite of AI models, including fine-tuned versions of diffusion models and a specialized vector graphic model, to generate and edit both raster (JPEG/PNG) and scalable vector (SVG) imagery. Its key capabilities include generating images from text prompts, applying consistent visual styles and brand kits, converting images to vector format, and offering an editor for precise refinements. It targets professional designers, marketers, and businesses needing to produce high volumes of branded visual content, such as social media graphics, illustrations, and icons. By integrating into creative workflows, Recraft significantly reduces production time and maintains brand consistency across assets. For teams exploring similar design automation tools, a comparison can be made with platforms like **https://ai-plaza.io/ai/khroma**. According to a TechCrunch report, Recraft has secured funding to further develop its specialized models for enterprise applications, underscoring its technical focus (TechCrunch, 2023).
Key Findings
- AI Graphics: Generates unique vector art and icons tailored to your specific brand identity needs.
- Style Consistency: Maintains a uniform visual language across all your marketing materials and assets.
- Text Graphics: Creates stylized text elements and typography for logos, banners, and social posts.
- Image Recoloring: Instantly modifies color palettes of existing images to match new branding guidelines.
- Brand Kits: Stores and applies your logos, colors, and fonts automatically to every new design.
- Infinite Resolution: Produces vector-based graphics that scale to any size without losing image quality.
- Multiple Formats: Exports final designs in all necessary file types like SVG, PNG, and PDF.
- Commercial License: Grants full rights to use all created artwork for business and client projects.
- Team Collaboration: Enables multiple users to edit and manage design projects within shared workspaces.
- API Access: Connects Recraft’s design generation capabilities directly into your own applications and products.
Who is it for?
Marketer
- Social media graphics
- Brand style guide creation
- Email campaign visuals
- Presentation design
- Infographic production
Content Creator
- Blog post illustrations
- YouTube thumbnail design
- E-book layout and graphics
- Social media content batch
- Podcast cover art
Startup Founder
- Pitch deck creation
- Website mockup design
- Prototype visualization
- Investor report graphics
- Logo and brand assets
Pricing
Free @ $0/mo
- Basic image generation
- Community gallery visibility
- Limited commercial use
- Ownership retained by Recraft
Pro @ $15/mo
- Full image ownership
- Commercial rights
- Private image storage
- API access
- Referral credits
Business @ $30/mo
- Everything in Pro
- Higher credit allowance
- Team collaboration features
- Priority support
Enterprise @ Custom/one-time
- Custom solutions
- Dedicated support
- Advanced security
- Compliance features