Transform text into stunning, on-brand graphics and illustrations in seconds.
What is Recraft?
Recraft is developed by Recraft AI, a London-based team specializing in generative AI for design. The platform utilizes a combination of proprietary and fine-tuned open-source models, including Stable Diffusion, specifically engineered for vector graphic generation and consistent style replication. Its core capabilities extend beyond standard image generation to include creating editable vector graphics, icons, illustrations, and brand-consistent marketing assets with precise control over style, color palette, and layout. This makes it particularly valuable for professional designers, marketing teams, and businesses seeking to maintain visual coherence across all materials. By integrating into workflows as a dedicated design tool, Recraft significantly reduces production time for scalable assets, directly impacting operational efficiency. For teams exploring complementary AI tools for visual content, options like those for AI-generated art can be reviewed on AI Plaza at https://ai-plaza.io/ai/ai-art-generator. According to a technical analysis by VentureBeat, Recraft’s focus on vector generation and style control addresses a specific gap in the AI design landscape, distinguishing it from more generalized image generators.
Key Findings
- AI Graphics: Generate brand-consistent logos, icons, and illustrations with precise style controls.
- Vector Art: Create infinitely scalable artwork perfect for print and digital branding projects.
- Style Consistency: Maintain a uniform visual identity across all generated assets automatically and effortlessly.
- Text Graphics: Design stunning typography and text-based images for social media and marketing.
- Image Recoloring: Instantly modify the color palette of any existing graphic to match branding.
- AI Editing: Refine and edit generated images using simple text commands for rapid iteration.
- Brand Kits: Save and apply custom colors, fonts, and logos to all future creations.
- Commercial License: Use all generated graphics for business purposes, including merchandise and client work.
- API Access: Integrate Recraft’s capabilities directly into your own business applications and workflows.
- Team Collaboration: Work together on design projects in a shared, organized workspace with colleagues.
Who is it for?
Marketer
- Social media graphics
- Brand style guide creation
- Ad banner design
- Email newsletter visuals
- Presentation deck design
Content Creator
- Blog post illustrations
- YouTube thumbnail creation
- E-book cover and layout
- Infographic production
- Podcast cover art
Startup Founder
- Pitch deck visuals
- Website mockup creation
- Prototype user interface
- Investor update graphics
- Brand asset development
Pricing
Free @ $0/mo
- Basic image generation
- Public image ownership
- Community gallery visibility
- Limited commercial use
Starter @ $20/mo
- 1000 credits per month
- Full image ownership
- Private image storage
- Commercial rights
- API access
Pro @ $50/mo
- 3000 credits per month
- Full image ownership
- Private image storage
- Commercial rights
- API access
- Priority support
Business @ $200/mo
- 12000 credits per month
- Full image ownership
- Private image storage
- Commercial rights
- API access
- Priority support
- Team management