Schedule, create, and grow your social media presence with AI.
What is Publer?
Publer is a social media management platform developed by a team based in North Macedonia, led by co-founders Stefan and Hristijan. The platform utilizes a combination of proprietary algorithms and integrates with third-party AI models, including OpenAI’s GPT, to power its automated content generation and enhancement features. Its core capabilities allow users to schedule posts, curate visual content, and analyze performance across numerous social networks like Facebook, Instagram, Twitter, LinkedIn, and Google Business Profile. A key feature is its AI Assistant, which helps generate post captions, create images, and repurpose existing content. Publer primarily targets marketers, small to medium-sized businesses, and agencies seeking to streamline their social media workflow. By centralizing planning, creation, and publishing, it significantly reduces the manual effort required for maintaining a consistent online presence. The tool integrates directly into business workflows through features like browser extensions, a Canva integration for design, and collaborative approval systems. For teams considering similar automation tools, a comparison with other schedulers like Buffer can be useful (https://ai-plaza.io/ai/buffer). According to a 2023 review by Search Engine Journal, Publer’s strength lies in its visual content calendar and robust analytics for tracking campaign ROI.
Key Findings
- Content Scheduling: Plan and publish posts across all major social media platforms from one dashboard.
- Team Collaboration: Assign roles, manage permissions, and collaborate seamlessly with your entire marketing team.
- Visual Calendar: View and drag-drop your scheduled content on an intuitive visual calendar interface.
- Analytics Dashboard: Track post performance and audience engagement with detailed, easy-to-understand analytics reports.
- Bulk Scheduling: Upload and schedule hundreds of social media posts at once to save time.
- Media Library: Store, organize, and access all your brand assets and visuals in one central place.
- Best Time: Automatically publishes your content at the optimal time for maximum reach and engagement.
- RSS Feed Automation: Automatically shares new blog content to your social channels via RSS feed imports.
- Social Inbox: Monitor and manage all your comments and messages from different platforms in one inbox.
- White Labeling: Customize the platform with your own branding for a seamless client agency experience.
Who is it for?
Social Media Manager
- Multi-platform content scheduling
- Performance analytics review
- Collaborative content approval
- Visual content calendar management
- Automated reporting generation
Marketing Agency Owner
- Client campaign oversight
- Team workload management
- White-label client reporting
- Bulk content creation for clients
- Integrating user-generated content
Content Creator
- Batch content creation
- Cross-posting optimized content
- Engagement during peak times
- Idea and draft management
- Link-in-bio management
Pricing
Free @ $0/mo
- 1 user
- 1 workspace
- 3 social accounts
- 10 scheduled posts per account
- 24 hours posts history
- 25 saved drafts
Professional @ $12/mo
- Unlimited scheduled posts & drafts
- Schedule 1st comments & threads
- Eternal posts history
- Unlimited workspaces & media
- Trending social media posts & news
- Unlimited RSS Feed automations
Business @ $20/mo
- All in Professional
- Unlimited AI prompts
- Analytics insights & reports
- Best times to post
- Competitor analysis
- Hashtag suggestions & analytics
Enterprise @ Get a quote/one-time
- All in Business
- Higher volume discounts
- 1:1 onboarding
- Prioritized support
- Unlimited daily posting
- Early access to new features