Edit product photos instantly with AI, no skills needed.
What is PhotoRoom?
PhotoRoom is developed by a Paris-based company of the same name, founded in 2019 by Matthieu Rouif and Eliot Andres. The company has secured significant venture funding to advance its accessible AI photo editing tools. At its core, PhotoRoom utilizes a combination of proprietary generative AI models and computer vision algorithms, specifically engineered for object detection, background removal, and scene generation. Its key capabilities include instant background removal and replacement, AI-powered backdrop creation, and batch editing, allowing for the quick production of professional-looking product images, marketing visuals, and social media content. The primary target users are e-commerce sellers, small business owners, marketers, and content creators who require high-volume, consistent imagery without extensive design skills. By integrating directly into business workflows, often via its API for platforms like Shopify, it significantly reduces the time and cost associated with professional photography and graphic design, streamlining operations from inventory listing to advertising.
Key Findings
- Background Removal: Instantly deletes any image background with a single precise and effortless click.
- Object Isolation: Cleanly separates the main subject from any busy or cluttered background scene.
- Instant Backgrounds: Replaces removed backgrounds with professional templates or custom colors and textures.
- Batch Processing: Edits multiple product photos simultaneously to maintain a consistent and uniform gallery.
- AI Touch-Up: Intelligently enhances image details and sharpness for a polished and professional finish.
- E-Commerce Optimization: Creates perfect product shots tailored for online stores and marketplace listings.
- Brand Consistency: Applies your logos and colors automatically across all edited marketing materials.
- Transparent PNGs: Exports images with clean transparency ready for any design or composite.
- Team Collaboration: Allows multiple users to edit and manage a shared project library.
- API Access: Integrates powerful editing features directly into your own business applications and platforms.
Who is it for?
EC Store Owner
- Product image background removal
- Creating lifestyle mockups for products
- Batch editing for catalog consistency
- Generating social media ad creatives
- Preparing images for marketplace listings
Social Media Manager
- Creating branded story highlights
- Producing engaging post visuals
- Making promotional graphics fast
- Unifying a campaign’s visual theme
- Editing user-generated content
Real Estate Agent
- Enhancing property listing photos
- Creating virtual staging mockups
- Improving exterior shots
- Designing flyers and brochures
- Standardizing agent team headshots
Pricing
Basic @ $0/mo
- Remove Background API
- Remove background
- Crop or resize image
- Color backgrounds
Plus @ $0.10/one-time
- Image Editing API
- AI Backgrounds
- AI Shadows
- GenAI capabilities
Enterprise @ Let’s talk/one-time
- Access all APIs
- Scalable pricing
- Volume based discounts
- Onboarding and enterprise support
- Access to Beta Program